About us


Anne Dorthe Hjort and Michael Severin founded Nature Planet back in 2005. From the beginning we were clear on two things. We wanted to make a difference, as well as establish Nature Planet, as a leading supplier of quality toys, gift articles and accessories for the attractions.

We just happen to love working with zoos, aquaria, museums, wild life parks and all the other interesting type of attractions out there.

And we do make a difference. Thanks to all our fantastic customers buying the Sweethearts teddies, we’ve donated 1 million DKK (€ 133.000) to Plan International in 2015 alone, supporting their work modernizing schools in Indonesia.

In what was our 10 year anniversary, we bought 13.000m2 of land in Middelfart. Time to grow up and get our own house. The first 2000m2 warehouse finished in summer of 2015. It’s already full, and we’re dreaming of adding another building..! Our teddies however now have a safe home, before they are shipped all over the world.

In July 2016 the rest of the team, finally moved into our new house.
A 900m2 administration building with offices and showroom. And do bring your walking shoes when visiting us dear customers. The showroom alone is 400m2 :-)

The team

We believe people are everything! Thanks to the great ideas, enormous energy and good sense of humour from all our fantastic colleagues we have come a very long way since the early start.